Don't Feed the Hipsters

Had a good laugh watching "The Office" the other night. In the opening scene, Kelly suggests that Michael's new girlfriend Donna may be cheating on him, as Donna is using some of Ryan's old tricks.
Kelly: "Oh my god this is super weird - when Ryan had two girlfriends, he used to take me to some diner in Hazleton just so the other girl wouldn't see us."
Ryan: "Some diner? It was the Starlight Diner - it's, it's in a Life Magazine spread about Americana!"

To those of you who don't watch the show,  Ryan is a walking cliche of changing personas - none of which are likable.  Until his demise (coke problem, fraud conviction, etc...) he was Dunder Miflin's young corporate hotshot - and an complete a-hole .  He's the guy who brags about hooking up with a girl "who looked like the girl on Survivor." Post community service and sobriety, Ryan reinvents himself as  a disaffected hipster.  "Ryan 2.0" is a photographer (check out his blog!) and fashionista. His colossal ego in tact, he needs everyone to recognize how cool he is precisely because he doesn't care what people think.  The Armani suit and "$200 haircut" is replaced by a hipster uniform: clear glasses, plaid shirt, skinny tie and cardigan.  He even grows a ridiculous beard.  In one episode he wears a trilby but won't say where he got it. Perfect.
So it seems the backlash against phony hipsterism has spilled into popular media.  I guess it was inevitable. In an age with a website solely dedicated to a discussion on breaking in your selvedge denim, it may be high time the hipster was called to the mat!